iPhone Fever

Next week the iPhone is launched in the UK. It is tremendously appealing. The touch interface is easy and seductive and I have been playing around with the new iPods, which since they have WiFi connectivity and the Safari browser are also a great way to read the Exact Editions magazines. Here is an ad from Dazed & Confused:

The sharpness of the Apple screens makes the text very crisp and readable.






















These devices are soon going to become a very popular reading platform, and the Exact Editions system, being a pure-web representation of print, works straight out of the box. Its hard to believe that the web can work so well on such a small device.