tag:blogger.com,1999:blog-19248311.post7405592022201394095..comments2023-05-30T15:51:50.563+01:00Comments on Exact Editions: Newspapers and Magazines -- what to do about the web?Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-19248311.post-27119397206328475412007-03-22T11:38:00.000+00:002007-03-22T11:38:00.000+00:00Interesting comments. Possibly a bit gloomy but I ...Interesting comments. Possibly a bit gloomy but I agree that the large magazine publishers are a trifle set in their ways (more sticky toffee pudding than trifle in most cases). One thing that may yet convince them that change could work in their favour on the web, would be to see another type of media company (film, or music maybe?) make a success of selling subscriptions through the web. Once the subscription-for-content idea catches on with web users, magazine companies are in a good position to exploit digital subs.....Upside there?Adam Hodgkinhttps://www.blogger.com/profile/13855740291868776584noreply@blogger.comtag:blogger.com,1999:blog-19248311.post-11994093645616333012007-03-21T19:16:00.000+00:002007-03-21T19:16:00.000+00:00I hope that magazines prosper offline and online.U...I hope that magazines prosper offline and online.<BR/><BR/>Unfortunately I just can't see it happening. At least I can't see the senior management teams of the large publishers adapting quickly enough to enable their companies to prosper online.<BR/><BR/>It is interesting that Magicalia, an internet company focused on creating specialist consumer websites, has just announced the acquisition of its 11th print magazine, Good Woodworking.<BR/><BR/>What that says to me is online publishers understand the value of specialist content and how to generate revenue from it. Offline publishers don't.<BR/><BR/>I predict more and more print magazines will disappear or be bought by online publishers. <BR/><BR/>It doesn't have to be this way. <BR/><BR/>The traditional publishing companies have everything they need to prosper online, accept the knowledge of how to do it.Test2Testhttps://www.blogger.com/profile/07917830690544383663noreply@blogger.com