There is no question that our reading styles change when we read stuff through the web rather than on paper. In a similar way listening styles change when we listen to music through an iPod rather than a CD player, or in a live performance.
But what do these changes amount to, what do they signify? In the Exact Editions system there are really three styles of viewing a magazine page:
Full page: best for reading an article
Double page spread: good for pictures and ads
Sixteen page view: mode for skimming or flicking through an issue
The usage statistics from our system, and once a month we get very complete data which is shared (in aggregated form) with the publishers, suggests that about 1 in 10 pages is a 16-page view, 5 in 10 pages is 2-page view, and 4 out of 10 pages is a 1-page view. This may suggest that looking at magazines online is at least as important as reading the articles, and flicking through or skimming them is a minority pursuit. I shall remember this next time I see someone flicking through Grazia in the tube.
Mind you, searching them, with our excellent and quick search system, is even more of a minority pursuit -- about one page in every hundred viewed, triggers a search. Perhaps this search ratio will increase as users get more magazines in their account (multiple subscriptions or longer tailed archives).
Friday, October 20, 2006
Reading Styles
Posted by Adam Hodgkin at 9:31 am
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