The PPA (the Periodical Publisher's Association) is planning a Magazine Week for September 17-23, 2007.
This seems like a good idea. It is surely inspired by the success of World Book Day, which, although it is only 10 years old, attracts a lot of press interest and consumer involvement. The consumer involvment is probably the key to success here .... I wonder what the people involved in the success of World Book Day have to say about the project? Imitation is, after all, the sincerest form of flattery.
Tuesday, May 01, 2007
Magazine Week and World Book Day
Posted by Adam Hodgkin at 12:14 pm
Labels: Magazine Week
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