Monday, January 05, 2009

Positive Consumer Behaviour

Our publishers get an account in which they see in real time the subscription activity on their titles. That means that we can also see real-time sales activity. So I keep a weather eye on the sales window when I am working.

This afternoon someone popped up and bought one title, and then 15 minutes later they came back and bought 4 more. I reckon that most of our sales are down to the strength and quality of the magazines in our 'shop'. But when we get a multiple subscription with five or more titles in one sub (12 at a time is our record) it is clear that Exact Editions is the factor which is making the multiple sales.

No comments: