We have been taking a preliminary look at the Apple announcement of the iPad. It looks like a fabulous machine and we can not wait to get our hands on one. It seems to be just right. Just right for digital editions. Here are five really good points:
- It should be affordable by the mass market. $500 is an excellent entry price
- It is large enough (nearly A4) to give a rich visual and touch experience, but still small enough and light enough to be handheld and used walk-about.
- Compatibility with the iPhone for users and for Apps is a great start. There will be cool new things that are specific for the iPad implementation of Apps, but the fact that every iPhone App will run on this new thing is a boon.
- The iPad is apparently blindingly fast, and efficient (battery life is good, much better than the iPhone)
- Simplicity. The iPad interface and software is very appealing, and will encourage media use. The 'touch', 'geo-awareness' and 'orientation' will be wonderful for web activity.
One of the nicest features of the iPad from the Exact Editions standpoint is that it will facilitate and encourage use of books and magazines in another portable device (the iPad will create this new category) and readers will become used to reading their stuff on the iPad, on the iPhone and on any other web device that enables them to access the content feed. Underlying all of this richness is the internet and the web services that it supports. Publishers need to understand the opportunity that this presents. The same stuff can be accessed, searched and read any-way the user wants. A lot of them will want to do it on Apple's new device, and a lot of them will be buying.