Print Working with the Grain of the Web (2)

There are plenty of signs that the web is influencing the way we like to see our print products designed and the way prints work. Here is Bo Sacks reporting on the marked tendency for magazines and newspapers to slip into a smaller format, easier to squeeze into a web window without painful shoe-horning. And according to Silicon Alley Insider Google is now encouraging the use of barcodes, printed in newpapers or magazines which will be picked up and interpreted by mobile phones. What would a digital edition do with such a bar code? Well assuming that the bar code was telling you where the nearest Pizza restaurant is, then I guess that is what the digital edition will tell. Google is the biggest 'ad resolver' so my guess is that the link will have to go through Google.