Dazed & Confused who have been using Exact Editions for a couple of years have found a new way of generating sponsorship revenue and new subscriptions. This month the sponsor is Selfridges, the department store. Selfridges are sending emails to their customers offering them a free one month access to the magazine. At the end of the sponsorship period, or when a new issue of the magazine appears, the user accounts expire. This is an important way for magazine publishers to provide sample access to the current issue and also a way of generating advertising/sponsorship revenues.
Since the service can be co-branded for both the magazine and the sponsor this has an important effect on the perceived value of the sponsorship.
Friday, February 13, 2009
Sponsored Subscriptions
Posted by Adam Hodgkin at 1:32 pm
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