Monday, February 09, 2009

Theming and Branding

The Exact Editions web service can be branded, or if you prefer, themed to support a magazine, or to support an important advertiser. When you think about it, the service can also be customised to support both. The magazine subscription that goes to the ordinary subscriber should carry the magazine's branding, but important advertisers might wish to offer the magazine (or a short-term subscription to the magazine) to its own audience. This may be an important message for the big brands that have traditionally found magazine audiences to by a key segment. Here is an illustration of the 'furniture' that can be branded for a sponsor.....

Customising the favicon... that is what I call attention to detail!

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